Dive deep into our meticulous journey of enhancing our digital presence, where we bridge the gap between traditional marketing concepts and the dynamic world of SEO. If you’ve ever wondered about the transformations in the marketing landscape and the path we took to excel, this read is for you.
The Onset: Why SEO Training?
Strategic Move for Success:
Given the fiercely competitive marketplace, SEO training emerged as our strategic answer to bolster the marketing outcomes of our diverse business units.
Harnessing External Expertise:
A testament to our commitment, we engaged 10 freelance professionals, specialists in their domains, ensuring that our vision was executed with precision.
The Digital Marketing Imperative
Rising Above the Digital Din:
The digital realm, dominated by the IT sector, champions those who master internet marketing – making it an indispensable tool for success.
A Tale of Mastery:
The triumph of brands like Sari Roti illustrates that while product quality is crucial, without adept marketing, even the best products can falter.
Understanding Marketing’s Evolutionary Journey
From Sales to Strategy:
Once viewed simply as selling products, today’s marketing is an amalgamation of nuanced strategies tailored for varied audiences.
Digital Twist to the ‘Marketing Mix’:
While the core components remain Product, Price, Place, and Promotion, the digital arena demands a more adaptive and flexible interpretation of these pillars.
Crafting Our Approach: The Strategy Behind the Strategy
Leading the Charge – Dimas Rifky Ananta:
The first crucial step was onboarding Dimas as the visionary head of our marketing division, equipping him with the tools and training required for the forthcoming challenges.
Empowering with Manpower:
Realizing the mammoth task ahead, we augmented our team with freelance professionals, ensuring not just effective execution but also economic efficiency.
Roadblocks & Our Solutions: Navigating the Hiccups
The Learning Curve Challenge:
Our custom “Online Learning Procedure” posed initial comprehension issues for our freelancers, prompting us to initiate hands-on training sessions.
Attendance Hitches:
Our initial training saw a dip in participation. Recognizing the diverse challenges faced by freelancers, we’ve proactively scheduled a subsequent session to ensure inclusivity.
In Retrospect: Reflecting on Our Journey
Despite the inevitable hurdles, our venture’s success is evident. The harmonious blend of intensive training and exemplary leadership has enabled our freelance team to not only grasp their roles but also to elevate their contributions daily in the vast expanse of digital marketing.