In the wake of the unprecedented challenges brought about by the COVID-19 outbreak, PT. Alter Indonesia has been steadfast in its response, adapting and innovating in ways we could never have imagined.
This article delves into the strategies and measures we’ve taken to navigate these turbulent times, ensuring the safety of our employees and continuing to serve our valued clients and partners.
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Our Company Strategy to Handle Covid 19
Challenges for Businesses Due to Covid-19
First and foremost, companies consistently face challenges in a dynamic and ever-changing ecosystem. The Covid-19 pandemic crisis is one of the most recent situations encountered. “Has the company felt the direct impact of this pandemic? Please explain the perceived effects.”
Answer: “The main impact of Covid-19, especially on the business managed by Mr. Andre in the field of photography. Previously, the demand for photography services was very high, ranging from wedding photos, birthdays, to seminars. However, after Covid-19, events such as weddings, birthdays, and seminars reduced significantly, resulting in a drastic decline in the demand for photography services, almost by seventy percent at the beginning of the pandemic.”
How Companies Overcome Crisis Transitions
“How does the company address the changing crisis situation?”
Answer: “We adapted. Previously, if our focus was on wedding photography services, we began to switch or add other services like product photography that doesn’t require gatherings and isn’t directly impacted by Covid-19.”
Why Monitoring Changes Due to Covid-19 is Crucial
“In your opinion, why is it essential for companies to continuously monitor external and internal condition changes?”
Answer: “Monitoring conditions is extremely important. If we don’t monitor, we might be taken aback by sudden changes such as an outbreak. Without monitoring, the risk faced is being surprised by the changes that occur. However, with monitoring, we can predict and anticipate possible changes. For example, if previously we failed to keep track of the outbreak’s development, we might be late to respond and experience a drop in income. But with accurate prediction and anticipation, we can minimize the impacts.”
The Importance of Tracking Impacts from Covid-19
How does the company analyze the changing situation, sir?
First, we analyze based on current news. So, when there’s breaking news, we need to be alert. From there, we predict whether this situation will affect us or not. If we feel it will have an impact, then we further analyze what potential impacts we might face. For instance, the pandemic affects not only sales but also employee work activities. So, we analyze that situation and determine our execution steps based on our analysis results. For example, we prepare effective meeting procedures and communication strategies during work from home.
Adapting Strategies of Companies During the Pandemic
What adaptation strategies have been implemented by the company currently, sir?
Firstly, of course, is the implementation of work from home. Next, we adopted a statement of fault letter. This is to ensure the responsibility of employees while working from home. We also set a maximum response time rule of 10 minutes. So, if an employee doesn’t respond beyond that time, we consider it a violation.
Business Innovation Strategies Amidst Covid-19
Are there any innovative strategies implemented by the company during the pandemic, sir?
Apart from the statement of fault letter and the 10-minute response rule mentioned earlier, we also implemented a Learning Management System (LMS). With the LMS, we can efficiently monitor employee activities.
Collaborative Approaches Companies Are Adopting
What are the collaboration strategies implemented by the company? And who are the company’s partners in executing them, sir?
Actually, to face a pandemic like this, we don’t have any specific partners. Some companies indeed offered collaborations, especially related to the implementation of work from home. However, since we already had experience since 2017 in managing remote work, we decided not to partner with them. Thus, all the efforts we made are entirely our own internal initiative.
Conclusion
As we continue to navigate the evolving challenges posed by the COVID-19 outbreak, PT. Alter Indonesia remains committed to prioritizing the well-being of our employees, clients, and partners. Through resilience, adaptability, and collaboration, we believe we can weather any storm and emerge even stronger as a united team.